However, just like any business, getting it off the ground is going to require a lot of work. The good news is that once you find those first few clients, your client base will start to grow, thanks to word of mouth. Here are some of the best tips to help you find those first few clients that refer you to their friends.
Develop a Strong Social Media Presence
In today’s day and age, a social media presence is critical. It serves as your virtual storefront, and an opportunity to showcase what you’re made of. Post plenty of photos with before and afters of your clients, and include client testimonials. The more dramatic your transformations are, the more likely your page will be to gain followers, and the more followers you have, the more credibility you give yourself as a stylist.
Beyond the fee you charge clients for styling clients, you can also try selling your own products on your page as a side hustle. Whether you print a magazine with style tips or even launch your own line of clothing, social media can add an entirely new dimension to your income.
Get to know the local businesses in your area that sell high-quality clothing that you would use on your clients. Reach out to different boutiques in your area, and propose a potential collaboration. You could even offer to style mannequins in store windows, or help out with a local fashion show. The idea is to get yourself out there with the local fashion world to expose your styling talents to a broader audience.
When you’re trying to find clients, it’s crucial that you get out there and into the world. Remember, any connection is a potential connection, so get out there and rub shoulders whenever you can.
Go to cafes, attend local community events, and strike up conversations with strangers. Always carry business cards with you and be ready to hand them out at any time. Because you never know when the simplest of interactions can lead to a new client.
In the world of business, one of the most powerful tools you have is referrals. People want to work with stylists that they know are the real deal. So, encourage your happy clients to share their experiences with other people.
You can consider offering a special discount to them if they refer you, or even offer a new client discount. The more appealing and interesting a price you can give, the more likely you are to gain new clients who keep coming back and referring you to their friends and family.